There are many close ups in this video, most of them the hands and feet of various dancers, but there were many close up shots of the artist in the video, this relates back to Goodwin's ideas of record companies wanting close ups of the band or artist. This helps the audience to identify with and grow to like the artist. Also there are long shots when the artist is dancing with the back-up dancers and there is a tracking shot when she is walking off of the stage towards the end of the hall. And there is a pan when she dances with the three female back-up dancers, whilst shots of men watching them are shown. This is to show that the focus is on the artist.
The music video relates to Goodwin's ideas by the way that it video cuts to the beat of the song. Especially when the song skips a little, the dancers are rewinded to match the music. Also there is a point when the word 'love' is spelt out to match the song. And the video has been filmed in different sections near the end of the video, this allows the video to be edited together in layers and has been played around with, to make the dancers either dance independently or collectively in time with the music.
This music video is very peformance based, and Joe Gow would identify this video as a song and dance number, these videos focus on the physical abilities of the dancing performer and the vocal presentation of the song, usually through lip-syncing techniques, which is clearly represented throughput the video. Also Steve Jones would say that this is an analog narrative music video, which is a non-concert performance of the song intercut with other material. Another view of the music video genre would be Diane Railton and Paul Watson's. They would class it as a staged performance video, the dance routines and the stage and audience, shows us that this video is for us (the real audience) to watch. Also the dance routines clearly show the video to be from the pop music genre.
The mise-en-scene in very in keeping with the style that the artist is representing, quirky pop music in the 21st century, which is shown in the clothes that she is wearing a colourful, patterned design. Also there back-up dancers are wearing blold bright clothing in the video, this to to stand out and contrast against the plain biege and white backgrounds of the hall. And there are lots of chairs, speakers and amps scattered on the stage and around the room. This is trying to tell the audience that it is a hall used for musical performances or productions.
Also the artist uses the video to develop her own iconography as a pop singer, this is an important part of Goodwin's theory of music videos. The lyrics in the song also have a reference to Dirty Dancing with "Baby in the corner learning quick." This is also connecting with the lyrics before "Two left feet, I had no beat", the lyrics are telling a story of what she used to be like and now she has changed and wants to show people what she has achieved.
